history

schanghai.com started out in 2001 as a new interactive communication hub for german-speaking expatriates in mainland china. meanwhile this project became the most popular (measured by forum-activity and registered members) china-portal in german language. it serves as an indispensable information database for expatriates, trainees and tourists alike.

key features

• forum: interactive discussion board
  
• community: social networking tool
  
• karriere: integrated recruitment platform
  
• immobilien: real estate database
  
• adressen: german yellow pages for shanghai
  
• hotels: booking engine powered by elong/expedia

visitor profiles

expatriates are the biggest and most important cluster within regular schanghai.com visitors. this group consists of high-income professionals and decision makers from germany, austria and switzerland, living and working in china for 1-3 years or longer. although key inquiries focus on the area of daily livelihood, popular business-related topics too are regularly raised within the portal's moderated discussion forums.

the second cluster entails trainees and students who usually stay in china for an internship of 3-12 months. this group proved to be mostly interested in travel, leisure and educational (language learning) information.

a more detailed impression about schanghai.com's visitors and their interests can be obtained through browsing random user profiles in channel "community".

co-branding

in 2004, schanghai.com teamed up with "deutscher club shanghai", shanghai's largest german expat organization, providing the addresses www.schanghai.com/deutscherclub and deutscherclub@schanghai.com for co-branding synergy.